Social Networking: Turning online connections into real-life relationships

Social networking is not simply about internet-based conversations. Effective social networking involves using online tools to reach new people and turn those connections into real-life, meaningful relationships. Whether your goal is to identify new prospects, service existing clients or develop new friendship, this session will discuss the do’s and don’ts of creating and enhancing relationships online.

Whether you are promoting your business, trying to establish yourself as a subject matter expert, or simply want to a new medium for creating new relationships, the vast world of social media has a place for you. This session will explain the difference between tools such as LinkedIn, Facebook and Twitter and will help attendees identify which forums are appropriate for your personal and business goals.