Events 3.0: Creating an Event Engagement Plan

Social technology has become an essential part of the meeting and conference experience. Meeting professionals need to capitalize on its benefits to enrich the experience and create a more vibrant community of attendees. In this workshop, attendees will:

• Produce a step-by-step event engagement plan that supports their organization's business objectives
• Choose social network platforms that support strategic objectives
• Learn what strategies are working and what ones need to be avoided