Personal Branding 101

This session will explore how personal brands are formed using the combination of most current technologies and marketing tactics and traditional networking skills. Attendees will discuss the difference between a corporate and personal brand and how the two can peacefully co-exist.

We will explore a variety of social networking tools and how each one varies. The session will include case studies of people who have built strong personal brands that have translated into real business and; stories from session participants on their own experience building their own brand.